Innovation at Katori Wines


Release Time:

Aug 03,2024

In recent years, there has been significant homogenization in the new style of alcoholic beverage industry. In order to get out of this situation, many brands often seek breakthroughs in some niche fruits, which is simple but effective.

      In recent years, there has been significant homogenization in the new style of alcoholic beverage industry. In order to get out of this situation, many brands often seek breakthroughs in some niche fruits, which is simple but effective.
      Jiatong has also set its sights on some “niche” raw materials as early as possible, for example, the “hot” green beans in summer, Jiatong Supply Chain, which was paired with Longjing a long time ago, launched the “Su Tanhe Longjing Green Bean Tea and fruit wine”, once listed, has achieved very good market feedback.
      All of this is inseparable from Jiatong's long-term adherence to the strategy of innovation. At present, Jiatong has established a professional R & D team, and invested millions of dollars to build a higher standard of R & D room to do microbiological testing of raw materials, physical and chemical indicators, nutrients and other aspects of the analysis.
      Not only that, Jatong's R&D staff will also carry out more than 200 times of debugging for each newly launched product, to find out more suitable material ratios, and to create new products with new ideas.